🛍️ How We Display Prices: Transparency About MSRP, SALE, and Strikethrough Pricing

🔎 Quick Summary

• Strikethrough prices = explicitly the official UVP / MSRP of the manufacturer
• Never former shop prices, never comparison portal prices
• Germany & Austria: UVP/MSRP may be shown when clearly and unambiguously labeled – fully compliant with German and Austrian law
• EU (except DE/AT) & Switzerland: MSRP comparisons are displayed normally
• Fully compliant with EU unfair‑commercial‑practices law (Directive 2005/29/EC)

📘 What Does the Strikethrough Price Mean?

✔ Official Manufacturer’s UVP / MSRP

The strikethrough price represents exclusively the official UVP / MSRP provided by the manufacturer.

❌ Not a Previous Price of Our Shop

We never use former shop prices as comparison values.

❌ No Artificial or Inflated “Was” Prices

No fake discounts, no inflated “was/now” pricing.

✔ 100% Verifiable

Every UVP/MSRP is taken directly from official manufacturer documentation.

🎯 Why We Use UVP / MSRP Exclusively

We choose transparency over artificial marketing tactics. Our principles:

• No fake discounts
• No manipulated comparison prices
• No short‑term price inflation
• No misleading “was” prices

When you see SALE, it always means:

A genuine price advantage compared to the official UVP / MSRP.

⚖️ Legal Basis (EU Directive 2005/29/EC – Unfair Commercial Practices)

The relevant EU law requires:

• Clear origin of comparison prices
• No misleading information
• Transparent labeling

Because we use only official UVP/MSRP:

• We do not display former shop prices
• We do not need 30‑day price histories
• We remain fully compliant with EU rules

Official EU text:
Directive 2005/29/EC (Unfair Commercial Practices)

🇩🇪🇦🇹 UVP/MSRP in Germany & Austria

In Germany and Austria, UVP/MSRP may be displayed as long as they are clearly and unambiguously identified as manufacturer prices. This fully complies with national law when the labeling is explicit.

In DE & AT:

• UVP/MSRP may be shown when clearly labeled
• No former shop prices are used
• No misleading “was” prices
• SALE badges may be hidden for additional legal clarity

🇪🇺 Other EU Countries

In all other EU member states, UVP/MSRP comparisons may be displayed as long as they are:

• Accurate
• Transparent
• Clearly labeled

Since we use only genuine UVP/MSRP values, the display is fully compliant.

🇨🇭 Switzerland

Switzerland follows its own pricing regulations. Because we use only official UVP/MSRP values, SALE can be displayed without legal concerns.

• No EU Omnibus rules
• No 30‑day rule
• No price history requirements

🤝 Our Transparency Promise

We guarantee:

• Honest pricing
• No artificial discounts
• Only genuine manufacturer UVP/MSRP
• Clear labeling in every country
• Fully traceable price structure

❓ FAQ – Frequently Asked Questions

Why is the strikethrough price higher than the current price?

Because it reflects the official UVP/MSRP.

Is this a previous price of your shop?

No. We never display former shop prices.

Why don’t I see SALE in Germany or Austria?

Because SALE badges may be hidden there for maximum legal clarity, even though UVP/MSRP may be shown when clearly labeled.

Are your UVP/MSRP values verifiable?

Yes. All values come from official manufacturer documentation.